You deserve professionalism!

WinningBusinessPlan.com has prepared successful business plans for a variety of launches, businesses, and entrepreneurial ventures. Our clients have been funded by local banks, angel investors, partners, the SBA, Jedco, and even Brad Pitt! Our plans are full-color, digital and printable documents, provided in both MS Word & PDF formats. We can also generate a custom logo if you do not already have one at a modest additional fee (ask our staff).
You deserve the level of professionalism and quality that a well-crafted business plan will bring to your enterprise. We believe that you may have a real opportunity to take your concept and skills to the next level and beyond, including future franchising, another area that we can assist you with at a later date, upon request. At WinningBusinessPlan.com, we are excited to see you launch your new business!

Why Use a Winning Business Plan?

Why do successful entrepreneurs insist on using a professional business plan to launch their new ventures?

  1. Some people say that good ideas are a dime a dozen. They insist that it is not simply the good idea, but rather the follow-through, execution, and dedication to that idea that makes all the difference.  Having an idea that you talk about is one thing. Putting it on paper for others to review is an entirely higher level of commitment to your business dream.
  2. The process of creating a business plan is an exploratory exercise in which a number of factors are analyzed, identified, and assessed. In many cases, the business plan process itself will uncover the hidden risks, pitfalls, and weaknesses of your venture, as well as hidden opportunities and strengths that were not initially considered.
  3. One element of a business plan is laying the groundwork for action items that the founder(s) need to undertake. A properly composed business plan will not only serve as an assurance to funders, it will also provide the guidelines and necessary tasks that will need to be accomplished in order to successfully launch the business.
  4. Funders and decision makers agree that creation of a professional business plan is a strong indicator of future success. The fact that someone is able to dedicate the necessary resources, expertise, and time to generate a compelling business plan document shows that they are capable of accomplishing the many other projects that will be required to launch and operate a successful business.

“No one will lend you money for your new business simply based on a business plan, no matter how well crafted… However, no one will lend you money without it.”

–Grant Cooper, Founder & President, WinningBusinessPlan.com

There are several conditions a banker or funder will need to satisfy before betting on a new venture.

First, the applicant must have a good credit record. When an entrepreneur is asking others for their money, it must be shown that they have previously taken care of their own. Poor credit is a huge red flag to banks and venture capitalists.
Second, the applicant should have a detailed business plan that covers everything, including a biographical profile, an executive summary of the project, marketing plans, capitalization needs, site selection and cost factors, breakeven analysis, and in-depth business research. In fact, funders often perceive that gathering the resources to create a well-crafted business plan can be an accurate predictor of future success.

Finally, applicants for funding must, in most cases, have collateral. You may ask, “Why should I need collateral if the idea is great and I have good credit with a stable background?” The simple answer, as I discussed earlier, is that small businesses often don’t make it, with failure rates that cause potential investors to cringe. According to one study, here are the 10 most important reasons that small businesses fail:
1) Lack of experience, 2) insufficient capital, 3) poor location, 4) poor inventory management, 5) over-investment in fixed assets, 6) poor credit arrangements, 7) personal use of business funds, 8) unexpected growth, 9) competition, and 10) low sales.

However, you can be sure that banks desperately want to lend money for business startups since it is a large part of how they maintain their profitability. Particularly in today’s low interest environment, where banks can acquire their capital at historically low rates, they are eager to finance new businesses, if the risk is understandable and manageable. While they do generally require some form of collateral for start-up loans, make no mistake about it, the bank or funding agency doesn’t want to go through the arduous process of repossessing your client’s collateral, they are very much hoping for the business to succeed.

Business Plan Financials

IMPORTANT NOTE: A detailed spreadsheet-based financial projection document, typically called a “pro forma”, is often required for high-dollar projects, particularly for those requesting $500,000 and up in funding. Many smaller projects have been funded without a pro forma, and will accept the basic financial elements that are included in my standard business plan products.

Depending on the type and scope of the proposed business or project, pro formas can be lengthy, and often contain 5-year projections. We generally advise our clients to have these pro formas prepared by a CPA or other accounting professional. Upon completion, I review the pro formas to ensure that the highlights are included in the business plans I prepare. CPAs can also prepare personal financial statements, tax documents, and other exhibits that may be required, particularly for bank funding.

Most CPAs definitely do not like to prepare the wordy descriptions, persuasive composition, graphics, and overall content that we include in our business plans, and they often refer clients to us for business plan writing.
For equipment purchase and other hard start-up expenses, we conduct research online to get those prices.

Fixed monthly expenses, such as Lease/Rent/Mortgage, Utilities, Janitorial, Maintenance, Repayment of Capitalization Loan, and many other hard monthly costs, can also be obtained from the client or may be estimated based on online research.
Break-Even is the dollar revenue amount required to keep the doors open, month after month.

We advise expressing Variable Expenses, like Cost of Goods Sold, Marketing, Advertising, Additional Administrative Expenses, and even Variable Staffing Costs, as a percentage of revenue above break-even.

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